Equity Project | Pure Milwaukee

Pure Milwaukee was created to raise awareness to Milwaukee's water problems, specifically the dangerous effects it has on the health of the community. Due to the high expense of testing kits, many are often unsure whether their water is safe to drink.

My team and I created Pure Milwaukee, a concept designed to distribute free water testing kits to homes throughout Milwaukee County. The box includes a free testing kit as well as detailed instructions on how to obtain free water filters for their home from the Milwaukee Health Department.

Following established brand guidelines, I led the development of social media content designed to engage and inform Milwaukee County residents. The Instagram posts and stories aimed to raise awareness and educate audiences on the risks of lead exposure, both locally and in other affected communities.